Healthy Choice Food and Beverage Ltd. is becoming one of the leading food and beverage manufacturing companies in Bangladesh with a tea heritage. We have a mission to achieve business excellence particularly in the snack foods and flavored drinks category through quality by understanding consumers’ insights and choices, accepting, meeting and exceeding customer expectations. We follow and practice good manufacturing and international standards on quality management systems to ensure consistent quality of products and services to achieve customer’s hearts and minds.


Healthy Choice Food and Beverage Ltd. is emerging as one of the significant food and beverage companies in Bangladesh market through its heritage and state of art manufacturing facilities.
The necessity of tasty but hygienically produced ready to eat food in consumers' mind especially in the snack foods category has encouraged HCF&B to cater the market demand by producing quality food products. Healthy Choice Food and Beverage Ltd. is engaged in manufacturing, marketing, and distribution of food products under the brand names of MOJAR and HEALTHY CHOICE. Our portfolio covers Cupcakes, Chanachur, Cookies, Biscuits, Wafers, Toasts, and Fried peas, Breakfast Cereals, Powder Drinks and Tea etc.

Our Vision

Healthy Choice Food and Beverage Company’s Mission is to contribute in enriching the quality of life of the people through responsible presentations and offerings of food and beverages products at their convenient locations across Bangladesh at affordable prices. We are committed to the pursuit of excellence through world-class products, innovative processes and customer centric employees, to provide the highest level of satisfaction to our ultimate customers.

Our Mission

Healthy Choice Food and Beverage mission is to offer consumers with fresh, delicious, completely machine made,"mojar" snack food and drinks that allow them to enjoy fun and family moments. With the commitment to invest in our food ingredients. Manufacturing process, Staff and communities where we operate. Looking forward to place the company into a sustainable growth spectrum in the short and long term.
To realize the Mission, Healthy Choice will:
  • Ensure foods and drinks of high and consistent quality, ensuring value for money to our consumers
  • Attempt to attain a challenger position in the category we operate.
  • Train and develop our employees by encouraging empowerment and rewarding innovation to provide best possible service to our customers.
  • Promote collaboration and learning culture for personal career growth.
  • Achieve a high level of productivity in all our operations through effective utilization of resources, adoption of appropriate digital technology.
  • Achieve sustainable growth through “win win” business partnership with our distributors, suppliers and other stakeholders.
  • Ensure good return on investment (ROI) for our business associates and partners.